If you want to know how healthy your body is, what are some numbers you pay attention to? Probably everyone would say BMI (or weight), blood pressure and cholesterol. Your doctor would add blood sugar, resting and variable heart rate, and the levels of hormones and vitamins like thyroid and vitamin D.
It’s usually not because something’s wrong with the product or service or even the delivery. It’s because the business isn’t getting in front of enough of the right kind of people.
I hope that title got your attention, because I’m serious. I am seeing way too many people gambling with the life of their business, and it worries me.
People are talking a lot right now about the Great Resignation. Everyone I know is losing people or worried about losing people, and everyone agrees that it’s harder than ever to hire.
I’ve heard from several people recently that they’re reevaluating their business. They don’t mean they’re reconsidering how they run their business but whether they should be running a business at all.
I hope that title caught your attention. That’s not exactly how people put it when they ask me about franchises; they like to word it more politely: Does owning a franchise increase your odds of success in business? What they really want to know, though, is Is a franchise worth it?
When I served in the Air Force, I worked on aircraft armament systems. I was responsible for loading bombs on B-52s and missiles on F-15 and for making sure that the electrical systems on those aircraft worked so that the bombs and missiles would launch when they were supposed to. It was a serious job, and I didn’t know how to do it when I entered the Air Force. I learned how.
I was recently reading a book about building a business, not a job. The point the author wanted to make in using those words—business vs. job—is that a lot of businesses are dependent on the owner to be there, which makes the owner a prisoner to their business.
I'm always looking for innovative ways to reach people based on the different ways they learn. If you've been following me, you know I have a blog and a YouTube channel and that I've gone live on Facebook.
Now I'm thrilled to announce my podcast: The Jim Roman Show.
Upwards of 11,000 business books are published every year, and there are hundreds of thousands of business books in print. Sometimes it feels like I’ve read them all.
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