Sarah designs, writes and edits pretty much everything you see with a BOI logo on it: our newsletter, blog posts, training materials and guides, emails, flyers, presentations and proposals.
She believes words and grammar have a powerful impact when used strategically and well. For her, that means putting audience and purpose at the heart of everything she writes and designs.
Sarah says, “You probably know one of Jim’s favorite lines: The more you know, the more you grow. The purpose of every blog, newsletter and guide we create is to empower small business owners and professionals with the knowledge and tools they need, so they can build a better business and live a better life. What an important mission! I love being a part of it.”
In addition to editing—for which she has a deep and possibly unhealthy fondness—Sarah loves rock climbing, biking, tacos and the Scottish Highlands. She lives in Richmond, Virginia, with her folk singing husband, her Scottish dancing daughter and a cat who is more than a little nuts.